Miniso Philippines Opens 12th Branch at SM City Marilao


Following the successful opening of its 10th branch in SM City Baliwag, Japanese fashion brand Miniso recently opened its 12th branch at SM City Marilao. Both situated at the province of Bulacan, Miniso is here to provide good quality and affordable products and get their shops closer to all Bulakenyos.


Miniso Philippine's 2nd branch at Province of Bulacan.

With its partnership with the SM Retail Inc., Miniso brings recreational shopping experience as it combines fashion and leisure together.  The store carries innovative products ranging from Creative Home Necessities, Health & Beauty, Jewelry, Fashion Accessories, Stylistic Gifts, Office Supplies, Stationery Gifts, Seasonal Products, Boutique Package Decoration, Digital Accessories as well as Food and Drink.

Kagami Biraki or Sake Breaking Ceremony with Miniso President Michael Hong (third from left), Miniso Vice President Mariano Guy (third from right), Federico Santos from the Office of the Mayor (second from right),  SM City Marilao Assistant Mall Manager Drev Fiesta (second from left) and TV personalities Sanya Lopez (right) and Rocco Nocino (left).

Established in 2013, Miniso was jointly founded by its Chief Designer Miyake Jyunya and Young Chinese Entrepreneur Ye Guofu in Tokyo, Japan.




Miniso offers different variety of products: home necessities, health and beauty prodcuts, jewelries, digital accessories, office supplies, food and drinks. Looking for gift ideas? They also offer stylistic gifts and seasonal products for customers to enjoy.

Staffs wearing their sweetest smiles to welcome the new opened branch.

Moreover, staying true to its environmental commitment, Miniso likewise collaborates with global environmental protection organizations to provide a variety of natural and environmental friendly products that are healthy and safe to the environment.

To date, the Japanese retail brand has opened more than 1,600 stores around the world. The brand is also found in several SM branches, among them are SM City San Lazaro, SM City East Ortigas, SM City Fairview, SM City Manila, SM City Sucat and SM Southmall.

Miniso has also partnered with SM Advantage to provide the latest reward system for its shoppers. By shopping at any Miniso branches nationwide, customers can earn shopping points for their SM Advantage Card. Points earned at Miniso may be used for purchases in SM retail brands and affiliates nationwide.


Miniso in SM City Marilao is located at the 2nd floor near recreational and entertainment zone of the mall.



Miniso’s 3rd branch in Bulacan - being SM City Baliwag as 1st and SM City Marilao as it's 2nd - is slated to open at SM City San Jose Del Monte on March 3 with a slew of artists like Max Collins and Kristoffer Martin.

Miniso Philippines at SM City Baliwag
Second Floor, SM City Marilao, McArthur Highway, Marilao, Bulacan


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