An Original Filipino Series - “Moymoy Lulumboy: Ang Batang Aswang” Book Launch

Last September 18, 2014, Lampara Publishing House Inc. launched its latest young adult fiction series Moymoy Lulumboy: Ang Batang Aswang. It was held at the Meeting Room 5 of the SMX Convention Center, Pasay City. Fifty percent mythology, fifty percent adventure, a hundred percent Filipino:  the adventures of Moymoy Lulumboy: Ang Batang Aswang will surely be loved by readers everywhere.

The series follows the adventures of Moymoy who, though raised by humans, finds out that he is actually the child of a goddess and a “tibaro”, or magical being. Bullied as a child, Benigno Bruce Lulumboy or ‘Moymoy’ discovers his talent for shape-shifting in order to escape danger. His adventures begin when he returns to the world of Gabun, and discovers his role in the world of aswangs, duwendes and the like. Moymoy discovers that the markings on his chest form the image of half the map towards the land of Panalturan, a sacred land for the tibaro. The other half of the map is imprinted on the chest of Moymoy’s long-lost twin, Alangkaw. Alangkaw however was raised by Buhawan, a corrupted tibaro who aims to reunite the twins in order to use the map for his own greedy purposes.

Segundo Matias, Jr. speaking to the Press for the Moymoy Lulumboy Book Launch

The series is written by Segundo Matias, Jr., a champion of original Filipino literature for the youth. Matias has published over 1,500 books for children and young adults including the following series titles: Makabagong Alamat, Mga Kuwentong Nanay, and Mga Kuwentong Dapat Mong Malaman. His Alamat ng Duhat won first prize at the 2011 Don Carlos Palanca Memorial Awards for Literature.  In 2012, his Ang Papag ni Tatang merited an honorable mention citation from the PBBY-Salanga Prize. His other awards include receiving a first honorable mention citation for the teleplay, Loida: Taxi Driver during the 1991 Don Carlos Palanca Memorial Awards. Matias has also written screenplays for Viva Films, Seiko Films, and Regal Films, as well as teleplays for various TV shows, including Lino Brocka Presents. Also known by his persona, “Kuya Jun,” he is the storyteller in the widely circulated DVD series Ang Mga Kuwento ni Kuya Jun.

Jomike Tejido sharing his experience on which book character he likes to draw.

Award-winning artist-illustrator Jomike Tejido imparts his iconic illustrations to the book. With more than 70 books to his credit as author and illustrator, including illustrations for Oxford University Press and Scholastic, Tejido is a member and one-time president of Ang Ilustrador ng Kabataan (Ang INK), an organization of children’s books illustrators. He has received awards and recognition from NomaConcours, Japan; PBBY-Alcala Illustrator’s Prize, International Board on Books for Young People, and Golden Book Award.

Matias, a long-time advocate of children’s literacy, was especially invested in the making of this series. A native of Pampanga, he recalls his childhood spent playing among ricefields and riversides, his playtime enriched with stories of aswang, duwende and other Filipino mythologies. With the advent of foreign book series for young adults such as Harry Potter, Twilight and the like, Matias set out to make a series with the Filipino audience in mind. 

Inspired by local folklore, written and illustrated by Filipino talents and published locally, Moymoy Lulumboy: Ang Batang Aswang is a literary gem made by Filipinos for Filipinos. 

Sir Jun Matias Jr. and Sir Jomike Tejido with the PETA Theater members who performed Moymoy Lulumboy's Introduction.


At a cosplay event, where mortal humans dress up to look out-of-this-world, something truly magical is about to unfold. A man dressed as a dwarf – or is he really one? – hands a woman a bag that will change her life. Inside the bag is Moymoy Lolomboy, a child of a goddess and a mythical creature called tibaro. Though raised like any other human child, Moymoy’s strange powers surface, especially under stress. To get out of trouble, he shape-shifts! Moymoy is able to change his identity, but has yet to find where he truly belongs. Little does he know that within him lies the key to an ancient secret. 

This first installment of the Moymoy Lolomboy series holds the key to the world he lives in, the world he came from, and the magical misadventures of moving in and out of the two.

MOYMOY LULUMBOY: ANG BATANG ASWANG is available at all leading bookstores nationwide.

For inquiries, visit, or call Lampara Book Publishing at Tel. No. (02) 414-6188; Fax No.  (02) 367-6222 or send email: 

Lampara Books

Lampara Books brings to children, parents and teachers the brightest stories from the current harvest of children’s literature in the Philippines, likewise from the literature of different countries from all over the world. Each story is carefully written or retold by budding and award-winning Filipino writers and illustrated by illustrators of children’s books. Featured here are unique and exciting characters, places, themes and experiences that will kindle the imagination, emotion and mind of the young readers. Each book is written in two languages—Filipino and English—to reach a greater number of readers here in the country and in other parts of the world.

More importantly, Lampara Books hopes that the lessons and values learned in these stories will serve as light that will guide young readers to grow up with a profound love for books and reading, a deep respect for themselves, for others, and for the environment, and a keen awareness of their roles as good and responsible members of society. 

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